It’s a sign of the times: you want it fast and cheap. You need brochures printed and mailed but don’t want to rub more than two nickels together to get it done. In the printing industry (which happens to be near and dear to us), yours is a well-worn story. Now, thanks to the miracle of technology, you can get your brochures faster and at a lower cost. Oh and would you like them personalized too? Welcome to the age of digital printing.

Until recently, traditional offset printing made “fast” and “cheap” nearly impossible. Printing on a press is a time-consuming and labor-intensive process – and that’s before the first piece of paper ever runs through. Plus, delivering the finished product in less than a few days is often an impossibility—unless, of course, you’re willing to pay.

Now, there’s digital printing. (Cue the heavenly choirs.)

Digital printing goes straight from the computer layout file to the press (think of printing to your ink-jet but with infinitely better results). This virtually eliminates set-up time (which can range from several hours to a day or more) and the associated labor and material costs. The sweet icing on the cake? The finished product COULD be in your hands the same day you give it to the printer, with quality that’s virtually indistinguishable from offset printing. How cool is that?

But wait… there’s more!

Want 500 brochures personalized with each recipient’s name and say – their policy number, medical information or car make and model? Now, with “variable printing,” you can personalize your postcard, brochure, etc, for each recipient. Say bye-bye to generic direct mail. Our minds reel with the possibilities! Still need it mailed out the same day? It’s a possibility, thanks to digital printing.

This technology isn’t brand new. You’ve gotten customized mail from big, national brands for years. (The oil change reminder card with your vehicle info on it? Digital printing.) Hear this: It’s not just for “the big brands” anymore.

Thanks to Jerry Campo’s Fine Print, digital printing is available here in central Louisiana. (Cue that choir again.) These folks continue to set the quality standard for offset printing in Alexandria. Now they raise the bar again as the first and ONLY local company to offer commercial digital printing.

Digital printing from our favorite printer? That’s pretty cool.